PRICING

Your ceiling.
You lower it.

Pro is not a discount. It's a data bounty. Run the protocol, generate the data, lower your bill.

Basic
$15/mo
  • Full Matrix — 132 frequencies, 150 breathwork, 100 postures, 100 instruments
  • 12 core frequencies with native audio playback
  • Twice-daily session tracking + streak heatmap
  • Pre/post feeling logging
  • Session history with trend charts
  • No compliance requirements — just flat $15/month
  • Cancel anytime, instantly
Download the app →
DATA BOUNTY
Pro
$20/mo ceiling
→ steps toward $0 with compliance
  • Everything in Basic, plus:
  • Compliance rebate — twice-daily protocol reduces your bill
  • Full-month compliance = $0 charged
  • Partial compliance prorates proportionally
  • Your pre/post mood data fills the Matrix research layer
  • Priority frequency stack recommendations
  • HRV trend analysis and weekly coaching summary
  • Pro-only frequency protocols (athlete, recovery, deep focus)
Start Pro — ceiling $20 →
ANNUAL — 20% OFF
$144

Basic Annual

$12/month equivalent

SAVE $36
$192

Pro Annual

$16/month ceiling — compliance rebates still apply

SAVE $48
LIFETIME
$1,000

Once. Forever. All current and future features. No recurring charge. For the person who has decided this is part of their permanent stack.

Get Lifetime →
HOW THE PRO REBATE WORKS

$20 ceiling.
Data density lowers it.

Pro is not a subscription with locked content. It's a data exchange. You run the twice-daily protocol, log your pre/post feelings, and generate structured ground-truth data about frequency response. We use that data to improve recommendations for everyone. Your reward: reduced bill.

STEP 01

Run the protocol twice daily

Morning session + evening session. 10–20 minutes each. Any frequency in the Matrix.

STEP 02

Log pre/post feelings each time

Rate how you feel before and after each session. One to five. Takes 10 seconds.

STEP 03

Bill steps toward $0

Each compliant day reduces your month-end charge. Full compliance every day = $0 billed.

EXAMPLE — APRIL BILLING

Days in April30
Compliant days (both sessions + pre/post logged)22
Compliance rate73%
Ceiling$20.00
Rebate (27% of $20)−$5.40
April charge$14.60

Full 30-day compliance = $0 charged. The $20 is a ceiling, not a floor.

HOW WE COMPARE

What you don't get
elsewhere.

Feature Non Magic Pro Calm Headspace Waking Up
Monthly price$20 ceiling → $0$14.99$14.99$59.99
Frequency science
HRV before/after
Binaural beats with research
Compliance rebate
Voice intake personalization✓ (v2)
Measurable outcome per session
Athlete protocols
Free 3rd-party tools (Grady's disclaimer)All features in appSomeSomeSome

Competitor pricing current as of April 2026. Non Magic prices shown at ceiling — actual Pro charge depends on compliance.

FAQ
What counts as "compliant"?
Two sessions per day — one morning, one evening. Before each session, rate your state (1–5). After each session, rate again. Four data points per day. Miss any and that day is non-compliant.
What happens with my pre/post data?
Your anonymized session outcomes are used to train the Matrix recommendation engine — the same system that personalizes your frequency prescriptions. You own your data. You can export or delete it at any time in Settings → Data.
Can I switch between Basic and Pro?
Yes. Upgrade to Pro anytime and your billing model changes immediately. Downgrade to Basic and you keep all your session history; compliance rebate mechanics stop.
Is the $0 bill actually possible?
Yes. 30 compliant days in a 30-day month = $0 charged. We want you to pay $0 on Pro. That means you ran the protocol every day, logged every session, and generated a month's worth of clean data. That's worth more to the Matrix than $20.
Does Lifetime include future Pro features?
Yes. Lifetime means forever — all current features and every future feature we build, including Pro compliance mechanics, voice intake, HRV coaching, and athlete protocols. One payment, everything, permanently.
Is there a free trial?
Download the app free. The Matrix home screen is browsable without a subscription. Core frequencies play. You see the protocol structure. Subscribe when you're ready to commit to the data exchange.
What about veterans, students, low-income users?
Access waivers are available. Email access@nonmagic.app with a brief note. We don't ask for proof. We trust the ask.

Start measuring.

Download free. Subscribe when you're ready. Pro ceiling: $20.